Ever open an email that feels like it was scribbled by a robot? Yeah, me too. Personalization in email marketing is like adding sprinkles to a plain donut — it makes everything better.

Amidst the sea of generic emails fighting for attention, businesses with tailored content stand out like a slip of kale in a candy store. Customers crave connection and relevance, so if your emails are completely just like a plain text version, it’s time to change your approach.

Marketing email is one of the most effective ways to engage and build consistent branding among customers, and drive sales. This is where Email Builder Custom Value Support in Preview Live changes the game. With this powerful feature, businesses can seamlessly insert personalized details—like names, locations, and recent purchases—into their email template builders. The best part? This email customizer plugin allows you to preview exactly how these emails will appear to recipients before sending them. This ensures accuracy, eliminates formatting issues, and saves valuable time.

Why Personalization Matters in Email Marketing

In email marketing, personalization is the secret ingredient that transforms mediocre marketing emails into compelling conversations. Why should we be content with sending out generic email templates when we can sprinkle in some personalization magic?

• Dynamic Content: personalized emails allows for dynamic content tailored to each email recipient. Just imagine opening an email and seeing content that speaks directly to your interests. It's like your email address has its own special voice saying, "Hey, we know you, and we have exactly what you want!"

• Engaging Subject Lines: By adding personalization to email subject lines, you increase the chance of recipients opening your email. With a catchy, tailored email subject, they're less likely to relegate your emails to the dreaded spam folder.

• Improved Customer Connection: Personalizing emails fosters a sense of connection with your audience. They feel valued, not just another zip code in your contact record.

Personalized and eye-catching emails keep your audience engaged and your marketing strategies ahead of the game. Your email builder and Email Customizer should always include personalization options, or as we like to call it, the VIP treatment for your email recipients.

Challenges of Traditional Email Personalization

Before advanced email builders, businesses faced several challenges in achieving true email personalization:

• Static Email Content – Many marketers relied on one-size-fits-all messages, which often felt impersonal.

• Manual Customization – Inserting personalized elements required significant time and effort, making scalability difficult.

• Lack of Real-Time Previewing – Marketers had to send test emails to check how personalization would appear, slowing down the process.

• Inconsistent Data Integration – Ensuring correct and relevant data for each recipient was complex without automation.

Best Practices for Using Custom Value Support in Email Marketing

For business owners to maximize the effectiveness of this feature, consider the following best practices:

1. Use Personalization Thoughtfully

Custom default values are a powerful tool for boosting engagement, but excessive use can make emails feel robotic and insincere. Instead of inserting a recipient’s name multiple times in a single email, use it strategically—such as in the greeting or subject line—to make the message feel natural.

For example, instead of "John, check out John's exclusive deal today!", a more organic approach would be "John, we’ve got a special offer just for you!" Thoughtful personalization keeps emails engaging while avoiding an artificial tone. The key is balance—ensure personalization enhances the message without overwhelming the reader.

2. Ensure Data Accuracy

The success of personalized emails relies on accurate customer data. Incorrect names, outdated purchase histories, or mismatched details can make emails feel impersonal or even alienate recipients.

For example, addressing a loyal customer as “Dear Valued Customer” instead of their actual name can diminish trust. Regularly audit and clean your database by removing duplicate entries, correcting misspelled names, and updating customer details. Implement automated data validation tools to ensure accuracy in real-time. By maintaining a well-organized and up-to-date database, businesses can deliver truly relevant and engaging emails that strengthen customer relationships and drive better results.

3. A/B Test Personalized Elements

To optimize email performance, experiment with different personalized elements and analyze what resonates most with your audience. Conduct A/B tests on subject lines by comparing a generic greeting like “Exclusive Offer for You” against a personalized one such as “John, Your Special Discount Awaits!” Similarly, test different greetings, call-to-actions, and product recommendations to identify which variations drive higher open rates and engagement. Track key metrics like click-through and conversion rates to refine your strategy. By continuously testing and adapting, you can fine-tune personalization efforts to maximize impact and create more compelling, results-driven email campaigns.

4. Combine Personalization with Segmentation

Enhancing email marketing with both personalization and segmentation creates a more tailored and impactful experience for recipients and business owners alike. Instead of sending the same message to everyone, segment your audience based on behavior, preferences, or purchase history. For example, first-time buyers could receive a welcome email with a special discount, while repeat customers might get loyalty rewards or exclusive product recommendations. By combining segmentation with custom values—such as using a recipient’s name, past purchases, or location—you ensure that emails feel personal yet relevant to each group. This approach improves engagement, increases conversions, and strengthens customer relationships over time.

5. Make Previews Part of Your Workflow

Before sending any email campaign, it’s crucial to review how personalized content appears to recipients. The Preview Live feature allows marketers to check for formatting issues, missing data, or incorrect placeholders before emails reach customers. Without this step, errors like "[First Name]" instead of an actual name can make messages feel impersonal or unprofessional. By previewing emails in real-time, you can ensure accuracy, maintain brand credibility, and enhance the customer experience. Taking a few extra moments to verify content can prevent costly mistakes and improve the overall effectiveness of your email marketing campaigns.

How To Use Email Builder Custom Value Support in Preview Feature:

1. Navigate to Marketing > Emails from the left-hand menu. Choose to either create a new email campaign or edit an existing one.

   

2. Click the “+” button and insert an image element into your email.

   

3. Link a custom value to the selected image and preview how it will appear in real time.

   

4. Select an element and access custom values from the top navigation menu.

   

5. Locate the new custom values for "Proposal" and click to proceed.

   

6. View the available custom values for proposals. To explore further, select Recipient to see recipient-specific values.

   

7. Review the newly added custom values to customize your proposals effectively.

   

By following these steps, you can leverage the latest enhancements in the Email Builder, making your marketing campaigns more dynamic and personalized.

Real-World Impact: How Businesses Benefit from This Feature

Many businesses have already seen significant improvements after integrating Email Builder Custom Value Support in Preview Live into their workflows. Below are three real-world examples of how different industries have successfully implemented this feature to drive results.

Case Study 1: E-Commerce Brand Boosts Repeat Sales An online fashion retailer was struggling with low repeat purchase rates. Many customers would make a one-time purchase but never return, leading to high customer acquisition costs and low customer lifetime value. The company needed a strategy to increase repeat purchases and build long-term customer relationships.

They decided to integrate dynamic custom values into their post-purchase emails. Instead of sending a generic "Thank you for your purchase" email, they personalized each message by including:

The customer’s first name to create a more personal touch. Details of their last purchased item, making the email feel relevant. A unique discount code encouraging them to return for another purchase. For example, a customer who recently bought a leather handbag would receive an email that said:

"Hi Sarah, we hope you love your new leather handbag! To help you complete your look, here’s an exclusive 15% discount for your next purchase. Click below to shop now!"

By implementing Email Builder Custom Value Support, the retailer saw a 30% increase in repeat purchases, demonstrating the power of well-executed personalization.

Case Study 2: SaaS Company Enhances Onboarding Experience A SaaS (Software as a Service) company faced a different challenge: user engagement and support inquiries. Many new customers signed up for their software but failed to complete onboarding, resulting in low retention rates. Additionally, their support team was overwhelmed with basic customer inquiries, which could have been addressed through better communication.

To resolve this, the company utilized custom values to personalize their onboarding emails. They included:

The user’s name to make emails feel more direct. The subscription plan they signed up for, so they could receive relevant onboarding tips. Contact information for customer support, personalized to their location. For instance, a customer who signed up for the "Pro Plan" would receive an email like this:

"Hi James, welcome to [Software Name]! As a Pro Plan user, you have access to advanced features designed to help you work smarter. Need assistance? Your dedicated support agent, Lisa, is here to help. Click below to schedule a call!"

As a result, the company experienced higher engagement rates, with more users completing onboarding. Additionally, they saw a 20% reduction in support inquiries, as customers were able to find relevant information easily without needing to reach out.

Case Study 3: Local Business Drives Foot Traffic A national restaurant chain wanted to increase in-store visits by targeting customers with location-based promotions. While they previously sent out mass promotions, they found that customers were less likely to engage with offers that weren’t relevant to their nearest location.

Using Email Builder Custom Value Support, they personalized emails with:

The recipient’s closest restaurant location based on their ZIP code. A special promotion available only at that specific location. A call-to-action button linking to the location’s menu and reservation system. For example, a customer in Chicago would receive an email saying:

"Hi Mark! Craving something delicious? Your nearest [Restaurant Name] on Michigan Avenue is offering an exclusive 20% discount on dine-in orders this weekend. Reserve your table now!"

This hyper-local personalization strategy resulted in a 15% increase in in-store visits, proving that tailored content significantly improves customer engagement and response rates.

Future of Email Marketing with Custom Value Support

As email marketing continues to evolve, real-time customization and data-driven personalization will become even more critical. Businesses that adopt advanced tools like Email Builder Custom Value Support in Preview Live will stay ahead by delivering highly relevant, engaging, and conversion-friendly emails.

In the near future, we can expect even more AI-driven personalization, predictive content recommendations, and deeper CRM integrations, making it easier than ever to create emails that truly connect with recipients.

Final Thoughts: Start Transforming Your Email Campaigns Today!

If you want to elevate your email marketing game, integrating Email Builder Custom Value Support in Preview Live is a game-changer. This feature allows you to send highly personalized emails effortlessly while ensuring accuracy and efficiency. Ready to use this amazing update? Visit out website now and watch out for additional resources release!