Boost Your Leads: The Power of Forms in Hosted Videos
Videos have become an indispensable tool in today's digital world. Over the years, it has breathtakingly transformed the way businesses connect with their target audience, becoming a cornerstone of successful marketing strategies. Today, we’re excited to introduce a revolutionary feature in our CRM system that we believe will redefine how you engage with your ideal audience and convert viewers into leads. Imagine being able to capture leads from video right from within your hosted videos without interrupting the user experience. With our new Lead Generation Forms in Hosted Video, you can now seamlessly embed forms directly into your videos, offering a dynamic way to capture contact details, qualify potential customers, and nurture leads—all while providing a smooth, engaging experience.
In this guide, we’ll cover why this feature matters, walk through a step-by-step setup process, explore creative applications, and offer pro tips to maximize its impact. So, let’s dive into how you can use in-video lead generation to create a more engaging, productive, and profitable customer journey.
Why Lead Generation Forms in Video Matter for Your Business
1. Maximizing Lead Capture
Video content is one of the most effective tools for engaging target audiences. Embedding lead generation forms directly into your videos can make the experience even more impactful. By placing forms within a video’s runtime, you can encourage potential customers to engage without leaving the content. This gives you the unique opportunity to capture interest while attention is at its peak, boosting the chances of conversion.
2. Targeted Viewer Engagement
Using in-video lead generation forms lets you target premium content specifically to viewers who are willing to provide their details. With gated access, you can control how much content viewers can access until they fill out a form. This ensures that you’re engaging with a relevant audience that is genuinely interested, creating more qualified leads for your CRM.
3. Enhanced User Experience
Lead capture usually requires multiple steps, but with embedded forms, viewers don’t have to leave the video to fill out a form. Moreover, returning users who’ve already completed the form won’t see repeated prompts, making the process streamlined and user-friendly. By respecting their experience, you increase the likelihood of conversions and brand loyalty.
How to Set Up Lead Generation Forms in Hosted Video
Here’s a step-by-step guide to implementing this feature, making it easy for you to leverage the power of video engagement and lead capture.
Step 1: Add Your Hosted Video
Start by adding the hosted video to your funnel or website builder’s main page. This feature is specifically designed for videos hosted directly on the main page, not within pop-ups, so place your content strategically. Think about where a viewer might be most engaged and consider using engaging introductions to draw them into the content before prompting them with a form.
Step 2: Set the Form Trigger
Timing is everything. Define a specific timestamp in the video where you want the form to appear. For instance, if you’re showcasing a product, placing the form after a critical demonstration can increase interest in signing up. This flexibility allows you to capture viewer details at optimal moments, whether that’s halfway through an instructional guide or at the end of a testimonial.
Step 3: Configure Form Options
Customize your form’s functionality to match the user experience you want to provide. Options include:
Enable or Disable Closing the Form: Allow users the option to close the form and continue watching, or make the form mandatory for viewing additional content.
Optional vs. Required Form Submission: Decide if viewers must complete the form to proceed or if it’s optional. For lead magnet content, a required form can encourage conversions, while optional forms offer a softer touch.
Select the CRM Form: Choose the form from your CRM that best aligns with your data collection goals. This could be a general interest form, a product-specific inquiry, or an RSVP form for an event.
Step 4: Ensure Settings are Configured
Lastly, go to Settings > Labs in your CRM system. Make sure that the new funnel and website builder are activated. This feature is only available for hosted videos placed directly on the main page, so check these configurations before launching.
Making the Most Out of Lead Generation Forms in Hosted Videos
Creative Use Cases for Lead Generation in Videos
Lead generation within videos isn’t just a tool—it’s an approach that opens up numerous possibilities for interaction and engagement. Here are some strategic ways you can use this feature:
Product Demonstrations
If you’re showcasing a product’s features or a tutorial, embed a lead generation form at a key moment in the video, inviting interested viewers to sign up for more information, exclusive offers, or product updates.Webinars and Training Sessions
Use the feature to capture attendee details during a live or recorded session. This can be particularly useful for qualifying leads interested in advanced training or future events, as they engage with your educational content.Exclusive Content Teasers
For premium or gated content, add a form at the start, allowing access only to those who submit their details. This approach is effective for courses, research reports, or in-depth tutorials, adding an exclusivity element to your content.
Tips for Optimizing Lead Generation Forms in Video
To maximize the impact of in-video forms, consider the following best practices:
Design Forms to Match Video Aesthetics: Consistency in style between your video content and form design can make the experience feel more cohesive and professional. Align colors, fonts, and branding for a polished look.
Test Form Placement and Timing: Test different timestamps to determine when viewers are most likely to engage. Early forms may capture casual interest, while later forms can target those who are more invested in the content.
Leverage Analytics for Improvement: Analyze the performance of each type of video, tracking metrics such as form submission rates, drop-off points, and view duration. These insights can help refine form placement, timing, and design.
Future of Video Engagement: Beyond Lead Generation
While lead generation forms in videos are already transforming engagement, this feature is just the beginning. As part of our commitment to helping you create more engaging and effective digital experiences, here are some exciting functionalities on the horizon that will complement this feature.
Upcoming Features for Video Interaction
Enhanced Video Analytics
Soon, you’ll have access to more detailed insights about your video’s performance. Tracking metrics like individual viewer behavior, time spent on each video segment, and conversion rates will allow you to optimize your strategy further.Video Personalization Options
Imagine dynamically tailoring videos based on viewer data, such as showing specific content or product recommendations according to user preferences. This would make videos even more relevant and engaging for different segments of your audience lists.Interactive Video Elements
Beyond forms, interactive elements like polls, quizzes, and clickable call-to-action buttons will offer viewers additional ways to engage, helping you capture deeper insights into their preferences and interests.Advanced Strategies for Maximizing Engagement with In-Video Forms
As businesses strive to make digital interactions more personal and engaging, incorporating strategic enhancements within in-video lead generation can further amplify results. Here are some advanced strategies to ensure you’re making the most of this feature, tailoring your approach to capture high-quality leads and keep viewers engaged.
1. Segmented Lead Capture Based on Viewer Behavior
Use your CRM data to segment viewers based on their interactions with your videos. For example, if a viewer pauses, rewinds, or skips certain sections, this data can help you tailor follow-up messaging and offers. By analyzing viewing behavior, you can determine which parts of your content drive the most interest and adapt your form triggers or follow-up content to match these insights. This level of segmentation allows you to prioritize leads that are more engaged and ready for real conversion.
2. Dynamic Form Fields for Personalized Data Collection
Consider using dynamic fields that adapt based on the viewer’s previous interactions with your brand or CRM. For example, a returning visitor might see a shorter form with just a few fields, as opposed to a first-time viewer who may need to fill in more details. This personalized approach can streamline the experience, reduce friction for returning visitors, and increase the likelihood of real conversion by minimizing repetitive data collection.
3. A/B Testing for Optimal Form Placement
Test various timestamps and positions within the video to determine where forms are most effective. For example, you might run an A/B test with the form appearing at different points—such as the beginning, middle, and end of the video. Analyze click-through rates and completion rates to see where viewers are most responsive, then place future forms accordingly. Testing can reveal viewer preferences and engagement patterns, allowing you to continuously refine form placement.
Transform Your Customer Experience with In-Video Lead Generation
The power of video in digital marketing is undeniable, but the ability to seamlessly capture leads from within video content takes it to a whole new level. By integrating lead generation forms in hosted videos, you’re not only enhancing viewer engagement but also streamlining the path from viewer to lead, enabling a smooth and professional user experience.
Ready to revolutionize your lead generation strategy? Start using in-video lead generation forms today and witness how Zapiy can help elevate your CRM and engagement goals. If you have any questions or need support, our dedicated team is here to help every step of the way. Let’s create meaningful connections with every video you share.
