Okay, let's be real - upon hearing the name of the social media platform TikTok, the first thing that comes in mind is dance craze. Or any viral "mukbang" videos. If not, they could be cooking vlogs or diy tutorials that greatly hook audiences and consume their time. But this platform has also become a key player for businesses looking to connect with audiences in a more dynamic way - and drive in more sales! But let’s be honest, keeping up with regular content and posting schedules can be a bit overwhelming. Curating the right content for your followers is already tiresome and sometimes stressful - and here comes the struggle of posting at the right time. That’s where the Social Planner inside our CRM flips the script. It’s a one-stop shop that lets you create, tweak, and schedule posts all in one place, saving you from bouncing around between apps. You’ll be able to focus on what really matters—crafting content—while your social strategy rolls on smoothly.

Gone are the days of last-minute posts or missing out the peak of your audience activity hours. With the Social Planner, you can set your content to drop exactly when it’s most likely to get noticed. It frees up your time for bigger ideas, while still keeping your TikTok feed fresh and consistent. Plus, customizing your posts becomes a breeze, all while maintaining that perfect fit for TikTok’s audience. This is how businesses start getting real traction without the usual chaos of managing social media on the fly.

Why It Matters:

For businesses that want to maintain a consistent and engaging social media presence, TikTok is a powerful tool, especially given its popularity and the vast audience it offers. With the Social Planner, businesses can leverage TikTok’s potential without losing focus on other tasks. This integration ensures that companies can stay active on TikTok, even if the team is busy with other priorities. It lets you schedule, plan, and execute posts effortlessly, making it easier to stay on top of trends and keep your brand visible.

No more scrambling to post at your preferred time—just set it and forget it. With this tool, businesses can maximize their TikTok impact while freeing up valuable time for other marketing goals. Best of all, the ability to track performance and tweak content ensures that every post is more strategic than the last. Stay ahead of the game while letting your social media work for you.

Benefits for Business Users:

Time Efficiency: Streamlining the process within your CRM means you can plan and schedule posts ahead of time, avoiding the need to manually upload videos to TikTok. This frees up time for other tasks, like analyzing performance or creating more content.

• Centralized Marketing Workflow: Having all your social media tasks in one place enhances organization and makes it easier to track posts across various social platforms, ensuring a consistent brand voice and messaging.

• Improved Engagement: Scheduling posts for optimal times without worrying about doing it manually each time ensures you can engage with your audience when they’re most active. This can lead to better visibility and engagement with followers on TikTok.

• Easy Customization: Customizing your content within the Social Planner enables you to tweak videos and captions to fit TikTok’s unique style. This ensures your content resonates with TikTok’s audience, helping you stand out.

Pros:

1. Efficiency: The ability to schedule posts in advance saves time and allows businesses to plan their content strategy ahead of time.

2. All-in-One Access: Managing your content from a single social media platform helps reduce complexity and makes monitoring social media performance easier.

3. Automation: Posting on TikTok without needing to manually upload saves you from scrambling to keep up with the posting schedule, ensuring consistency.

Cons:

1. Limited Features: Some advanced features that TikTok itself offers, like using trending sounds or effects, might be limited through the CRM Social Planner.

2. Learning Curve: For teams not already familiar with their CRM’s Social Planner, there may be a bit of a learning curve to understand the system and get the most out of it.

3. Possible Integration Hiccups: Depending on the CRM platform, occasional glitches or delays in post scheduling may occur, requiring additional attention.

How to Get Started:

Step 1. Access CRM settings.

Step 2. Navigate to the integration tab from the left sidebar and ensure that your TikTok account is properly linked to your account.

Step 3. Go back to Main Menu

Step 4. Go to the Marketing tab from the left sidebar, navigate to Social Planner, and select "New Post."

Step 5. Choose your Tiktok account.

Step 6. Create and choose your content and content type like stories, posts, or reels.

Step 7. Then you can select your audience - in this case, we are selecting "everyone".

Step 8. Save and post your content right away or schedule it for later.

Configure Advanced Options

Expand the advanced options dropdown to supercharge your post:

• Watermarks: Want to brand your images? Add a watermark (but remember, it doesn’t work for videos or GIFs) or toggle it off for a sleek look.

• Choose Category: Keep your content organized—assign or create a category that fits your post perfectly.

• Tags: Add those perfect tags to help your content get discovered and boost your reach across TikTok.

TikTok Options

In the TikTok Options section, take control of your video settings with a few quick tweaks:

• Who Can View Your Video: Choose whether your post is public, private, or just visible to friends—keep it exclusive or let everyone in.

• What Users Can Do with Your Video: Decide if viewers can have duet permission, stitch, or comment—customize the level of interaction with your content.

• Disclose Video Content: Let your audience know if the video features branded content or represents your brand, keeping things transparent.

Save or Publish Your Post

Once you're happy with your TikTok post, save it as a draft to fine-tune later or hit the dropdown under Post to pick your scheduling or publishing option. Whether you want to schedule it for the perfect moment or share it right away, the choice is yours. Take your time or hit publish—no pressure, just perfect content ready to go.

Posting to TikTok through your CRM's Social Planner lets you share content effortlessly—no need to jump between apps. With its powerful advanced options and TikTok-specific settings, you can fine-tune every post to match your audience’s vibe and your brand’s goals. Streamline your process while keeping your content fresh, relevant, and perfectly aligned with your strategy.

FAQs

Q: Why is my video not supported?

• TikTok supports video dimensions ranging from 360 px to 4096 px in height and width. If your video’s height is 224 px and its width is 384 px, it falls outside the supported range. Ensure your video meets TikTok's size requirements before uploading.

Q: Why can’t I add watermarks to my video?

• Watermark support is available exclusively for images. Unfortunately, watermarks cannot be applied to GIFs or videos. Consider editing your video to include a watermark before uploading if needed.

Q: Can I schedule multiple TikTok posts at once?

• Absolutely! You can plan ahead by scheduling several posts in one go. Just set the time for each one, and you’re all set for your content to drop on TikTok when it’s most likely to shine.

Q: What if my video doesn’t load properly after uploading?

• Sometimes, a slow internet connection can mess with video uploads. If this happens, try re-uploading your video or check your connection. If it’s still not working, you might want to resize or compress your video and try again.

Q: How do I know if my post has been successfully scheduled?

• Once your post is scheduled, you’ll see a confirmation notification, and it’ll appear in your Scheduled Posts section. No guessing—just a clear sign that your content is all set to go live when you want.

Q: Can I change my TikTok post after it's scheduled?

• You bet! You can have additional edits on any scheduled post before it goes live. Make tweaks to the caption, video, or even the timing—just make sure to save your changes!

Conclusion

Direct posting on TikTok using Zapiy streamlines content scheduling and publishing, allowing businesses and creators to maintain a consistent presence without manual uploads. By automating the process, users can save time, improve workflow efficiency, and ensure timely engagement with their audience. Whether you're managing multiple accounts or planning a strategic content calendar, Zapiy simplifies the posting experience, making it easier to focus on creativity and audience interaction. With this seamless integration, businesses can leverage TikTok’s vast reach while staying organized and efficient. Start using Zapiy today to enhance your TikTok marketing strategy and drive better engagement effortlessly.