Success in modern business hinges on the ability to pinpoint and act on meaningful interactions. With the launch of Contact Engagement Scoring V2, our CRM delivers a transformative solution designed to help you better understand every aspect of your contacts—from behavioral indicators to firmographic attributes. By integrating AI-based lead scoring models, this feature introduces predictive scoring that evaluates not just engagement, but also the potential fit of each lead within your ideal customer persona.

Rather than relying on manual scoring, V2 uses smart algorithms to assign a numerical score to every interaction, enabling teams to identify sales-ready leads with precision. Whether you’re tracking a decision maker’s response to marketing emails, or monitoring content downloads from B2B prospects in the software industry, this version adds new depth to your scoring model.

It’s a strategic advantage for both sales representatives and marketing teams, offering a single source of truth to align marketing efforts with the sales process. Use these advanced lead management features to prioritize leads, accelerate your customer acquisition process, and convert inbound leads into long-term, qualified customers.

Ultimately, Contact Scoring V2 empowers teams to make more informed, data-driven decisions that fuel better targeting, outreach, and customer conversion rates.

Why Contact Scoring V2 Changes the Game

Contact Scoring V2 assigns a numerical score to each contact, based on interactions, behavior, and fit. It helps your sales team and marketing teams segment sales-ready leads, track engagement levels, and filter out unproductive leads. Whether you’re working with inbound leads, B2B prospects, or Enterprise users, scoring is no longer a guessing game—it’s a measurable, strategic advantage.

With predictive lead scoring, businesses can shift from manual scoring to Machine Learning algorithms that consider contact properties such as job title, company size, and engagement with personalized content. This results in accurate Engagement scores that determine whether a contact is a qualified lead, a potential customer, or simply not a fit for now.

Why does it matter to your business?

Informed Decision-Making: With the new Contact Engagement Score, sales professionals and marketing teams can now make smarter, faster choices. By analyzing scores tied to contact properties like job title, company size, or email engagement, you’ll easily identify promising leads that align with your ideal customer profile. This results in higher-quality follow-ups and improved conversion rates across the board.

Efficient Automation: Streamline your marketing workflows by integrating engagement scores into smart lists and automation sequences. Whether you’re responding to inbound leads or nurturing existing contacts, this feature helps ensure that each message and trigger reflects the level of engagement—saving time and improving the effectiveness of every campaign.

Customizable Filters: Use the new "Contact Engagement Score" filter to create precision-based segments within your CRM. These filters help sort contacts by predictive scoring, negative attributes, and behavioral indicators—enabling a highly focused marketing strategy. Perfect for separating qualified leads from unproductive ones and aligning efforts across your sales and marketing teams.

This upgraded scoring model is ideal for any team looking to boost lead prioritization, improve follow-up timing, and power smarter contact organization pipelines—all while maximizing your customer acquisition process.

How To Use Contact Scoring V2:

1. Go to the Conversations tab from the left menu. Select the contact to view their Engagement Score on the right panel. Click to increase or decrease the score, then hit Save to apply changes.

   

2. Open the Contacts tab, navigate to Smart List, and check the Engagement Score column to display it.

   

3. From Contacts > Smart Lists, select the contact you want to manage.

   

4. View the Engagement Score directly in the contact’s detailed profile for quick insights.

   

Driving Alignment Between Marketing and Sales

The power of Contact Scoring V2 lies in its ability to foster true alignment between marketing and sales. By using a single source of engagement data and lead fit, both teams can target ideal customers more effectively. Whether through custom fields like job title, company size, or tracking behavior such as email engagement and blog views from your Blog management tools, the result is a shared understanding of who your core customer truly is.

Marketing strategy becomes sharper, as teams can adjust marketing emails and campaigns based on real-time level of engagement. Simultaneously, sales representatives gain clarity on which leads into customers are most likely to convert, boosting customer conversion rate and deals per contact.

Say Goodbye to Bad Leads

One of the greatest challenges facing sales professionals today is separating the wheat from the chaff. With Contact Scoring V2, your team can effectively remove bad leads and focus efforts on high-quality lead opportunities. Scores reflect real user behavior and allow you to set thresholds for qualification. Contacts with negative scores from inactivity or low engagement can be deprioritized, saving hours of wasted outreach.

Through the advanced lead management features, you can also build smart lists that isolate buckets for marketing nurtured contacts, ensuring they receive relevant content until they’re truly sales-ready.

Future-Proof Your CRM with Predictive Score Intelligence

As the advent of machine learning transforms how data is interpreted, Contact Scoring V2 uses predictive score modeling to prepare your teams for the future of customer relationship management. It's especially useful for B2B companies, software industry players, and industries like the banking industry, where the allocation of sales resources must be razor-sharp.

This scoring process not only improves customer acquisition process efficiency but also provides the backbone for advanced automation. Use it in combination with the Automation builder, automation tools, and integration with platforms like HubSpot Marketing Hub to trigger follow-ups, assign contacts to reps, or launch personalized content sequences based on score thresholds.

Advanced Marketing Functionalities to Maximize ROI

With advanced marketing features and a refined scoring framework, Contact Scoring V2 redefines how marketing teams execute and optimize their marketing workflows. No longer limited to basic contact properties, this upgrade allows businesses to build smart, responsive automation tools that adjust in real time based on engagement levels, form submission attempts, and personalized content activity. Now, a decision maker who watches a demo video, reads multiple blog posts, and fits within your ideal customer profile can be instantly flagged as a high-quality lead—ready for the sales team to connect without delay.

This isn’t just automation; it’s predictive lead scoring powered by a sophisticated blend of machine learning algorithms, custom fields, and Attribute Scoring. These tools help you identify promising leads, while filtering out bad leads that waste valuable resources. As a result, your team spends less time guessing and more time executing, backed by a numerical score that reflects actual interest and intent.

In addition to automated nurturing, the attribution report offers a transparent view into what content, emails, or marketing activities are contributing most to conversion rate. With every predictive score rooted in user behavior, your customer acquisition process becomes more strategic, efficient, and scalable.

Built for Today’s CRM Power Users

Contact Scoring V2 is purpose-built for administrative users, Enterprise users, and CRM professionals who require deeper functionality and smarter workflows. Designed to enhance advanced contact organization pipelines, this tool supports the complex needs of B2B companies, the banking industry, and large teams that manage extensive customer records. With seamless access to company information, predefined fields, and powerful add-on services, your CRM becomes the single source of truth—turning raw data into strategic insight across the entire customer journey.

This version of contact scoring introduces smarter logic, built to complement modern business marketing strategies and sales cycles. With the application of machine learning, even subtle actions—like a form submission attempt, a blog post view, or a click in a marketing email—become measurable signals. These behavioral indicators are automatically integrated into the scoring model, resulting in a more accurate scoring system that goes beyond manual input or guesswork.

By converting these micro-engagements into meaningful, actionable data, sales reps are empowered to spend less time on unproductive leads and more time on sales-ready leads. With every engagement feeding into a centralized process, alignment between marketing and sales improves, boosting efficiency, profitability, and the ability to adapt to changing market conditions.

Smarter Scoring, Smarter Selling

Whether you’re targeting B2C companies or scaling B2B operations, Contact Scoring V2 gives you the tools to succeed. By combining accurate scoring, real-time data, and seamless integration with your existing CRM features, this enhancement helps you move faster, focus better, and close more deals.

From Contact priority to customizable filters, from score range definitions to actionable automation triggers, everything is now at your fingertips.

Start using Contact Scoring V2 today to streamline your customer journey, boost your conversion rate, and finally turn your list of prospects into a list of loyal customers.

Ready to level up your lead management? Visit zapiy.com and unlock the power of Contact Scoring V2 today!